UX research first

As a UX designer, one of the biggest lessons I’ve learned is this: never start with visuals. It’s really tempting to jump into Figma and design something that looks great. But I’ve made that mistake before, and I’ve learned that research should always come first.
I used to think making something look clean and modern was enough. But design is about solving problems, and you can’t do that well unless you understand the user.

Solving a Existing Design Issue

I was recently assigned to fix a long-standing issue. Our account managers are overwhelmed with support tickets and calls, many of which could escalate if not addressed. We need a way to reduce these requests and improve the user experience. In our meetings, the main solution was clear: encourage users to self-serve instead of going straight to the support contact page. We have plenty of support articles and resources, but users don’t seem to be using them effectively.

Improving User Experience, Resolving the Mobile Banner Issue

I’ve been assigned to address a recurring issue that users have been reporting. The problem concerns a banner on the mobile version, which some users find frustrating as it appears every time they access our support site. This design has remained unchanged since I joined the company.