Designing Experiences + Sharing Knowledge

With over a decade of experience designing exceptional user experiences across diverse digital platforms, I am passionate about not only creating intuitive and engaging designs but also sharing my knowledge. I strive to empower fellow designers by keeping them informed on the latest UX trends and innovations.

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Improving User Experience, Resolving the Mobile Banner Issue

I've been assigned to address a recurring issue that users have been reporting. The problem concerns a banner on the mobile version, which some users find frustrating as it appears every time they access our support site. This design has remained unchanged since I joined the company.

Problem to Solve

PS01 This format is very annoying for users because they see the banner repeatedly every time they visit the site.

PS02 This banner looks like part of the website. Even though there is an "X" (close button), users may not click it because they might think it is part of the website design.

PS03 This format may lead to various user frustrations, such as: 
Divided attention – Distracting users from their primary task
Visibility issues – Important content may be obstructed.
Navigation difficulties – Making the site harder to use.

Design Solution

I used an in-app banner design to mimic the native app functionality for our web app.

CS01 This format separates the banner from the page, making it easier for users to recognize it as a task that needs to be completed.

CS02 By using a dark blockout or blurred background, we can indicate that the user cannot continue until they read the message and click the banner's close button.

CS03 This format prevents users from experiencing the same banner repeatedly every time they visit the page.