Design + Thinking

“A well-designed product is one you don’t have to explain.” – Jason Fried

The Challenges and Rewards of Designing an OTP Process

Designing an effective One-Time Password (OTP) process is both complex and rewarding. While it enhances security by adding a layer of authentication, implementing it requires meticulous planning, extensive research, and a user-first approach.

At first, I underestimated how tricky it would be. But as I dug deeper into real-world user behavior, security risks, and regional differences, I realized that designing a seamless OTP system is far more than just sending a code to a user’s phone.

Here’s my journey, the challenges I faced, and the design decisions that made a difference.

Designing a One-Page Funnel for Marketing

As a UX designer, one of the most impactful projects I’ve undertaken is designing a one-page funnel for marketing purposes. This single page serves as a powerful tool to convert visitors into customers by guiding them through a seamless journey from awareness to action. Here, I’ll share my process, the principles I adhered to, and the lessons I learned along the way.

Designing a Billing Plan

Designing a billing plan is crucial for businesses it ensures a steady revenue stream while meeting customer needs.


In this project, after implementation, checkout completion increased by 15%, and new paid subscribers grew by 13%.