Solving a Existing Design Issue
I was recently assigned to fix a long-standing issue. Our account managers are overwhelmed with support tickets and calls, many of which could escalate if not addressed. We need a way to reduce these requests and improve the user experience. In our meetings, the main solution was clear: encourage users to self-serve instead of going straight to the support contact page. We have plenty of support articles and resources, but users don’t seem to be using them effectively.
The Challenges and Rewards of Designing an OTP Process
Designing an effective One-Time Password (OTP) process is both complex and rewarding. While it enhances security by adding a layer of authentication, implementing it requires meticulous planning, extensive research, and a user-first approach.
Designing a One-Page Funnel for Marketing
As a UX designer, one of the most impactful projects I’ve undertaken is designing a one-page funnel for marketing purposes. This single page serves as a powerful tool to convert visitors into customers by guiding them through a seamless journey from awareness to action. Here, I’ll share my process, the principles I adhered to, and the lessons I learned along the way.
Designing a Billing Plan
Designing a clear and user-friendly billing plan is essential for ensuring steady revenue while meeting customer needs. In this project, I improved the structure and usability of the billing options to reduce friction during checkout. As a result, checkout completion increased by 15%, and new paid subscribers grew by 13%, showing a strong impact on both user experience and business growth.
Designing Dashboard – Ideation Phase
