UX + Case Studies

“A well-designed product is one you don’t have to explain.” – Jason Fried

Solving a Existing Design Issue

I was recently assigned to fix a long-standing issue. Our account managers are overwhelmed with support tickets and calls, many of which could escalate if not addressed. We need a way to reduce these requests and improve the user experience. In our meetings, the main solution was clear: encourage users to self-serve instead of going straight to the support contact page. We have plenty of support articles and resources, but users don’t seem to be using them effectively.

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Designing a One-Page Funnel for Marketing

As a UX designer, one of the most impactful projects I’ve undertaken is designing a one-page funnel for marketing purposes. This single page serves as a powerful tool to convert visitors into customers by guiding them through a seamless journey from awareness to action. Here, I’ll share my process, the principles I adhered to, and the lessons I learned along the way.

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Designing a Billing Plan

Designing a clear and user-friendly billing plan is essential for ensuring steady revenue while meeting customer needs. In this project, I improved the structure and usability of the billing options to reduce friction during checkout. As a result, checkout completion increased by 15%, and new paid subscribers grew by 13%, showing a strong impact on both user experience and business growth.

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